September 1, 2026: Tim Cook has officially stepped down as Apple’s Chief Executive Officer after 15 years in the role, marking the end of one of the most significant leadership eras in the company’s history.
John Ternus, Apple’s former Senior Vice President of Hardware Engineering, has taken over as the company’s new CEO, effective September 1, 2026. The leadership transition was announced earlier this year and unanimously approved by Apple’s board following a long-term succession-planning process.

Cook, however, is not leaving Apple. He has taken on a new position as Executive Chairman of Apple’s Board of Directors. In his new role, Cook will continue to support certain areas of the company, including Apple’s engagement with policymakers around the world.
Cook became Apple CEO in 2011, succeeding co-founder Steve Jobs. During his 15-year tenure, Apple introduced major products such as the Apple Watch, AirPods, and Apple Vision Pro, while significantly expanding its businesses, including Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s market value also grew dramatically during his leadership.
John Ternus Takes Over as CEO
John Ternus, who joined Apple in 2001, now becomes the company’s eighth CEO. He previously led Apple’s Hardware Engineering division, overseeing work across major products including the iPhone, iPad, Mac, Apple Watch and AirPods.
The transition marks a new chapter for Apple, with Ternus taking charge as the company faces major challenges in artificial intelligence, hardware innovation and global supply chains. Cook’s continued presence as executive chairman is expected to provide experience and continuity during the transition.
For Apple, the change represents the first CEO transition since Cook succeeded Steve Jobs in 2011. While Cook’s tenure as CEO has come to an end, his new role ensures that he will remain closely connected to the company and its future direction.
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